President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Email Writing Training

A Communicaid Expert Email Writing Course will give you:

A friendly yet professional email writing style. Assurance your emails and other written communication to get the right attention they deserve. Increase knowledge of appropriate email writing format and best practice. Create a great first impression and build a trusted email writing style over time. Create and nurture long term relationships with your clients and achieve an increased presence for your business online and offline.

Best Practices for Email Writing Revealed - Part 2 Email writing for any business should be approached from a perspective of providing value to your clients. You don't want to write just to impress your customers with a fancy, high-pitched voice. You want to get real feedback about your email writing and make them engage their business. Communicational marketing is essential to a successful email writing campaign and one of the 21 tips to keep in mind is being informative. Communicating information in an engaging and professional manner helps create trust. If you can get your audience engaged, then you can engage and respond to their questions and comments.

Email Writing for Businesses - Part 1 Email writing is essential to growing a business successfully. The 21 tips to remember when writing emails for businesses boils down to: Creating a professional image, being prepared, and being accurate. Be prepared to answer any question or concern about your customers may have. Be professional at all times. Your reputation is on the line and all business emails should be sent with that in mind.

How to Write Effective Business Emails For Communication - Part 2 Effective business email writing requires good writing skills, which is easier said than done. The top email writing techniques will take some work, but by following some simple guidelines, writing emails won't be a huge pain for you to perform. Follow these easy guidelines to make sure that your emails are not only effective, but effective in a way that your customers appreciate.

Email Writing Training - Part 3 Having a solid foundation of email writing skills is key to getting the most from this valuable teaching tool. An effective business writing course should teach you how to: Write crisp, professional copy, use targeted words, spell check and proofread everything, use appropriate fonts and graphics, add a call to action, and avoid "spam." Also be sure that your customer's privacy is protected. You don't want someone opening your email and listening to personal information. A good writing course should go over these details before you even sign up for the course.

Email Writing Training - Part 4 Once you've learned all the skills necessary to write effective emails, it's time to find out what style works for you. There are many professional email writing courses that offer several different styles of writing. Depending on what you're looking for and what style fits you best, consider which one would be best for you and go from there.

How To Get Better With Your Writing - Part 5 Learning how to become an excellent writer isn't hard, but it does require some effort. If you follow all of the recommendations in this article, you will be able to write more emails with less mistakes. As you develop more skills with each email you send, you will be able to take your skills to the next level, and possibly even start your own in-house training session. Enquire using the methods outlined above, or consult a professional for more advice.

Create A Proposal Form - Once you have all of your basic skills down, the final step is to create a proposal form that will help you sell your services effectively. This is where most new writers fall short, and this is why it is so important to ask for feedback as you are writing your proposal form. You can use the feedback you receive to improve your overall quality. Some examples include asking someone to read your work and tell you what they think, as well as using the feedback to create a separate draft. The result is a better product with more detail, which increases the likelihood of successful selling.

Professionalism is Important - Email courses teach you about email writing etiquette, and many people fail because they fail to put their personal spin on it. Before using your own personality, you should ask others what they think before sending it. If you use your own email writing style, you can get into trouble for copyright infringement, and even possible legal action. You need to learn the basics before taking on this complex task, and one of the best ways to do that is to talk to experienced writers who are willing to share their experiences.

In addition to learning the basic skills you need to succeed at using your professional email writing etiquette, you will learn the ins and outs of powerful sales copy that will increase the number of clients you sign up. Once you have the required knowledge to create great sales copy, you can turn that content into a full-time career. Email courses help you get there, and many professional email writing style instructors will provide their own teaching materials so you can get started. Look for a course that teaches you the complete set of skills necessary to become a successful copywriter.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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